Specialty boutiques and large retailers share a similar struggle:  how do they keep customers attention and loyalty with the growing affinity to purchase online? Many savvy store owners and staff are turning to trunk shows to not only attract customers, but to help determine the viability of a new product or to assist in selling a product they currently carry. Regardless of the ultimate reason for hosting a trunk show, it is important for everyone involved that it has a positive response and products sell.

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